About

A personal project completed in Spring 2020. An exploration in type design and branding.

Tools Used

Adobe Illustrator, Adobe Photoshop

Description

Eltra is a fictional company that specializes in electric rail transportation in the Northeast region of the United States.

Since this was a personal project, I was not working with a client brief. My personally imposed restrictions were to develop a typeface with a recurring motif, develop a typeface usable at all sizes, and create a brand identity with the typeface.